VISUAL STYLE FOR THE BEST CZECH SIGNATURE NAPOLETANA PIZZERIA DA PIETRO ↓
Owner and head chef of Da Pietro creates both traditional Neapolitan pizzas and his signature pizzas. Therefore, the overall visual concept is based on a traditional and contemporary modern approach.
As the primary visual element, I chose gestures, which are iconic of Neapolitan culture. It also works well as a universal language. Apart from the classic Neapolitan gestures, modern gestures are also used, which are very well-known worldwide. The gestures are also accompanied by strong text messages. Which come directly from Neapolitan slang and are chosen specifically for each material.
Own Project / Role
Author of the visual concept / From the first idea to the very last detail.
