THE CREATION OF THE UNIQUE NICHE COSMETICS KLARA ROTT ↓
This including nameing, tone of voice, overall visual style, package design, art direction for product photos and website. Also marketing strategy for launch on global market.
Main visual elements (Brushes) were inspired by the unique details nad shapes of nature. Some of them create the key ingredients of Klara Rott products. Those brushes were painted by hand with oli colours. They have been re-shot, digitalised and retouched in post-production for printing purpose. This create series of unique shapes, which represent individual products and their ingredients.
Togeather with design of the products were created exclusives names which represent feelings and emotions after their use.
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